Catering Customer Life Cycle

It is important to understand the catering customer life cycle inorder to plan for a successful catering program.

Building Catering Awareness

Like any other marketing program, we need to build awareness amongst customers that KFC caters. And this can be done in multiple ways viz Digital paid ads, Emailers, POP, Tent cards, Trayliners etc.. Given below are some examples/artworks:

Catering Menu Flyer:

Building catering awareness

Table Tent Card:

BUILDING CATERING AWARENESS

Table Tent Card!

BUILDING CATERING AWARENESS

Trayliners:

BUILDING CATERING AWARENESS

Emailers:

BUILDING CATERING AWARENESS

Catering Brochure:

BUILDING CATERING AWARENESS

Catering Calendar:

Given below is a sample of how catering calendar looks like. It is marked with all the special events and holidays are occurring each month, so you know who to specifically target as you build catering sales.